TECHNOLOGY AND PRODUCTS
Platform Approach
Our strategic model combining technology, speed and scalable efficiency with vehicle customization.
Leveraging a highly pre-developed technological foundation, we provide automakers with a competitive advantage in both innovation and development speed, enabling them to swiftly adapt to market changes and consistently reduce vehicle time-to-market.
Lean, Pro, Elite platforms
The Lean, Pro, and Elite platforms have been designed to offer scalable and cutting-edge solutions, specifically crafted for various market levels.
These platforms guarantee an exact match with the varying needs of consumers, in a dynamic and adaptable way. By focusing on scalability and speed and utilizing an advanced technological base that is largely pre-developed, we equip automakers with a competitive edge. This enables them to quickly adjust to shifts in the market and significantly shorten the time it takes to launch new vehicles.
Lean platform
Lean platform
The Lean platform embodies our commitment to sustainability and innovation, focusing on delivering products that are not only launch-ready but also crafted to align with the unique requirements and needs of base trims, entry-level vehicles, and brands. Central to the Lean platform is our “fit-for-purpose” approach, aiming at more accessible and environmentally conscious automotive solutions.
Products developed on the Lean platform showcase relevant achievements in weight reduction, design simplification, and enhanced technology efficiency, among others. This underscores our commitment to improving overall vehicle manufacturability and increasing accessibility without compromising performance.
Pro platform
Pro platform
Within the Pro platform, scalability takes center stage. This platform encompasses upward stretches to meet higher-end market demands and versions of pioneering products that are designed to be more affordable without compromising on quality or functionality. Such products are known for their versatility to accommodate the evolving demands of Electric Vehicles and various distinct vehicle segments and brands. Pro stands as our offer for adaptable, scalable solutions tailored for a broad spectrum of the automotive market.
Elite platform
Elite platform
The Elite platform exemplifies the pinnacle of innovation, representing Marelli’s dedication to industry-first products that redefine standards. Positioned at the forefront of the ultra-luxury, luxury, and premium segments, the Elite platform is crafted for buyers in pursuit of high-end technologies and distinction. These products are the embodiment of innovation at its most ambitious.
At the Elite platform, we push the boundaries of what is possible, investing in expansive explorations beyond conventional offerings
Advantage, MySuite, Studio platforms
Software-Defined Vehicle enablement platforms.
Our Software-Defined Vehicle platforms include only those technologies that enable vehicle personalization and customization. Our goal is to foster and enhance collaborative creation with automakers, while also expanding personalization possibilities for end-users.
Advantage platform
Advantage platform
The Advantage platform includes products that have a cloud replica (Digital Twin) or our stand-alone software applications that can be sold separately from hardware, as part of our software-defined vehicle offerings.
Central to the platform are standalone in-vehicle software applications, expertly decoupled from hardware thanks to our microservices-based software architecture that enables complete portability of standalone applications across different vehicle zones. This capability extends across various vehicle domains and functional areas, introducing an unprecedented level of flexibility in architecture design.
Furthermore, the platform incorporates cloud replicas of both hardware and software solutions in the form of digital twins that allow OEMs to have a more flexible way to test, develop and deploy their cars, reducing development cycles.
MySuite platform
MySuite platform
Software-enabled features developed on the MySuite platform enhance the end-user experience, enable personalization, are configurable over-the-air, and present monetization opportunities for OEMs in the realm of software-defined vehicle.
An example of this is Marelli MyAvatar, a digital space where users can create and modify their digital self-representation. With a wide array of customizable options, Marelli MyAvatar opens an exciting avenue for OEM monetization, where personalizable elements can provide expansions, enhancements, and exclusive content through purchases or subscriptions.
Studio platforms
Studio platforms
Software tools developed on the Studio platforms are specifically designed to facilitate co-creation with designers right from the early stages of the design phase.
Both Marelli LightStudio and Marelli RideStudio offer a comprehensive design and collaborative creative environment for designers and developers. This space allows for the tailoring of solutions to meet the specific needs of the customer’s project.
TECHNOLOGY AND PRODUCTS