OUR APPROACH
TECHNOLOGY
OUR APPROACH
Close collaboration from the early phase of the design process. Adoption of Design-Led experiences and digital tools. Roadmap alignment to uncover synergies for joint value creation. All while leveraging technology from Marelli’s portfolio. The Co-Creation approach drives innovation, resilience, sustainability, and actionable insights to produce tangible business results.
OUR APPROACH
OUR APPROACH
It’s our way of attracting the attention of early adopters and validating products early in the development cycle. We apply agile methodologies to continuously improve our products and processes. Presenting our customers with ideas driven by research, testing to gather feedback and deciding whether to go to market: this is the MVP, Minimum Viable Products and Processes. A design process based on a rapid feedback loop, continuous customer engagement, and our quick, agile, and aligned response.
Our Platform Approach to product development begins with a highly pre-developed technological foundation, creating competitive advantages – in cost, speed, and reliability - while providing automakers with customization options.
Our hardware development platforms target specific markets and are configured with primarily pre-developed content.
Includes products that have a cloud replica (Digital Twin) or our stand-alone software applications that can be sold separately from hardware.
Software-enabled features that improve the driver experience, allow for personalization and are configurable over-the-air.
Software tools for designers.
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TECHNOLOGY
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