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Our Approach

Create with us. Literally.

Explore the competitive advantage of partnering with us to Co-Create the vehicles of the future.

OUR APPROACH

Co-Creation is our 
philosophy

We promote a Co-Creation engagement model with our 
customers and suppliers.

Close collaboration from the early phase of the design process. Adoption of Design-Led experiences and digital tools. Roadmap alignment to uncover synergies for joint value creation. All while leveraging technology from Marelli’s portfolio. The Co-Creation approach drives innovation, resilience, sustainability, and actionable insights to produce tangible business results.

OUR APPROACH

The Future is 
Design-Led

Our way to make sure together with the customers that the drivers enjoy the ride, leveraging digital tools and roadmap alignment for a smooth and affordable user experience.

DESIGN-LED INNOVATION

Creating experiences that inspire

We design innovative technology with total flexibility and the most compelling vehicle experience for end users. Our software-based and cloud-connected technology means the vehicle is fully personalizable with features that can be updated and customized.

OUR APPROACH

Speed is key

Our ability to implement solutions quickly sets us apart. We collaborate @speed, innovate @speed, and execute @speed. This is rooted in our DNA.

OUR APPROACH

Introducing the
MVP

Minimum Viable Products and Processes
to respond to our customers quickly and with agility.

It’s our way of attracting the attention of early adopters and validating products early in the development cycle. We apply agile methodologies to continuously improve our products and processes. Presenting our customers with ideas  driven by research, testing  to gather feedback and deciding whether to go to market: this is the MVP, Minimum Viable Products and Processes. A design process based on a rapid feedback loop, continuous customer engagement, and our quick, agile, and aligned response.

Discover our technologies

TECHNOLOGY

Vehicle personality

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technology

Vehicle performance

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CONTACT US

Let’s start a conversation

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